Stio: Premium Outdoor Apparel Inspired by Mountain Life

Founded in 2011 in Jackson, Wyoming, Stio creates premium technical apparel and lifestyle clothing designed for people who live for the outdoors. The brand blends mountain-ready performance with everyday comfort, offering apparel for skiing, hiking, biking, fly fishing, trail running, and casual mountain-town living.

According to the company, Stio’s mission is to help people “do more of what they love” by creating functional, responsibly designed clothing inspired by the Teton Range and the mountain lifestyle.

Company Background

Stephen Sullivan founded Stio after helping build the earlier outdoor brand Cloudveil. Headquartered near Jackson Hole, Wyoming, the company designs products with direct input from athletes, skiers, climbers, bikers, and outdoor adventurers.

Stio emphasizes a balance between technical performance and modern style. Unlike some outdoor brands that focus only on expedition-level gear, Stio positions itself as apparel for both “epic and everyday” outdoor experiences.

Product Categories

Stio offers apparel and gear for men, women, and kids across several outdoor categories:

• Ski and snowboard outerwear

• Hiking and trail apparel

• Mountain biking gear

• Rainwear and insulated jackets

• Base layers and fleece

• Lifestyle and travel clothing

• Footwear and accessories

Popular collections include technical shells, insulated jackets, mountain pants, swimwear, and lightweight layering systems designed for changing mountain conditions.

Brand Philosophy

A major part of Stio’s identity centers around “mountain life” culture. The company promotes outdoor connection, stewardship, and sustainability through product design and partnerships with environmental organizations.

The whitebark pinecone logo symbolizes resilience and ecological balance in high alpine ecosystems. Stio says this symbol reflects the company’s commitment to protecting the landscapes that inspire its products.